When I was younger, I thought of freedom as being able to do whatever you want. However, we always have to deal with the consequences of our choices. That is how I learned that discipline actually provides freedom when applied properly. One of my clients, who is having his best year ever, shared with me how great it is to have choices about how to run the business when cash flow is not the driving factor. How did they get this freedom? They developed a marketing system, with

For the past several months, I have been wanting to upgrade the Factor Four website. As I have adjusted our marketing messaging over the last six months, what I tell people is not aligned with what is says on the website. Once I actually set a deadline for doing the project, it took just a week to get most of it updated including migrating to a new platform for the site. However, that was when I hit a wall. There were two things that required more work: a graphic on the front

Are you aware of your habits? While I have been growing more aware of my habits for some time, after reading Charles Duhigg’s book The Power of Habit, I have become acutely aware of them. For example, my mother always insisted that we finish the food on our plate as children. And that generally seems like a good habit since kids are prone to want to get up and do something else before their stomachs are full. However, it has become detrimental as I try to lose weight. Even