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Planning or Testing?
Last week, I had a call with my marketing mastermind group. They are all sharp marketers. However, there was a big contrast in how two members were figuring out how to reach new markets. The first talked about his analysis of the market. He was looking at which particular niche would be the right one to pursue and how he could structure his offering to help him stand out from his competition. These are all good things to think about. Unfortunately, this was the third month in