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Getting Past Writer’s Block
One of the best ways for service professionals to stay in front of prospects and demonstrate their expertise is through a newsletter or video series. I get a newsletter from a carpet cleaner that I often read because it has great tips on how to clean up spills (e.g. wine) and remove stains. That is valuable for someone with two kids and two dogs :) While many service professionals recognize this approach could be effective, many are afraid of getting writer’s block. This is u
