One of the best ways for service professionals to stay in front of prospects and demonstrate their expertise is through a newsletter or video series. I get a newsletter from a carpet cleaner that I often read because it has great tips on how to clean up spills (e.g. wine) and remove stains. That is valuable for someone with two kids and two dogs :) While many service professionals recognize this approach could be effective, many are afraid of getting writer’s block. This is u

A few days ago, I heard an advertisement for bail bonds on the radio. While I am not sure what radio station I was listening to at the time, I would expect that only a very small percent of people listening were in need of bail bonds or would be at some point in the near future. When choosing to advertise, the single most important thing to figure out is where to find your target market. The most brilliant message and offer is worthless if no one you are reaching is even a ca