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October 5, 2018

Two weeks ago, I had the opportunity to attend a workshop with other entrepreneurs. Most were technology or engineering people. And they had created some very innovative new products and services.

The interesting thing was I was the only marketing person in the room. An...

August 9, 2018

Last week, I had a call with my marketing mastermind group. They are all sharp marketers. However, there was a big contrast in how two members were figuring out how to reach new markets.

The first talked about his analysis of the market. He was looking at which particul...

July 24, 2018

Last Monday, my younger son told me that he did not want to go to ballet class. This was surprising to me, since he really loves ballet.

So, I started asking him questions about it. While the first answers were “I don’t know” and “I just don’t feel like going, today” (h...

July 9, 2018

A couple of months ago, a prospect contacted me about his carpet cleaning business that he wanted to grow. We had initially met when he cleaned our carpets a couple of years ago.

He initially wanted a quote on using Google Adwords to find more clients. After looking at...

July 2, 2018

During our recent family trip to Peru, we saw a lot of Inca ruins. From Machu Picchu to less well-known sites, what impressed me the most was how much of what they built was still standing 500-1000 years later.

And it was not just their temples. There were terraces they...

June 7, 2018

Over the past couple of months, I have run into the same business-to-business insurance agent multiple times. It felt like he was everywhere I was. He was always very nice and helpful, and when I needed a new business policy, it was an easy choice to work with him.

To w...

May 30, 2018

It was with a bit of surprise that I realized that my last newsletter went out over a month ago. As I mentioned in my last email, I have been engrossed in a new project. However, that is not a good reason to let an important piece of marketing fall behind.

Like many ser...

April 12, 2018

For the past couple of months, I have been working on a business project that has nothing to do with marketing consulting. Based on research out of my wife’s lab at UCSD, we have created a company to commercialize the gamified training that can improve attention and fo...

March 21, 2018

Growing up, my dad gave blood regularly. He has AB- blood type, which less than 1% of the population has, and it is the universal plasma donor. So, he donated blood as often as he was able (you need to wait at least 56 days between donations).

That is why I have always...

March 14, 2018

At dinner this week, the topic of persuasive essays came up. My 12-year-old has to write one for English class and he shared that he had recently watched some videos that were very persuasive. When we probed a little more, we found that the videos covered extremely con...

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