The Right Pond
Two weeks ago, I had the opportunity to attend a workshop with other entrepreneurs. Most were technology or engineering people. And they...
Planning or Testing?
Last week, I had a call with my marketing mastermind group. They are all sharp marketers. However, there was a big contrast in how two...
Being Heard
Last Monday, my younger son told me that he did not want to go to ballet class. This was surprising to me, since he really loves ballet....
Hiding in Plain Site
A couple of months ago, a prospect contacted me about his carpet cleaning business that he wanted to grow. We had initially met when he...
Build for Longevity
During our recent family trip to Peru, we saw a lot of Inca ruins. From Machu Picchu to less well-known sites, what impressed me the most...
Being “Everywhere”
Over the past couple of months, I have run into the same business-to-business insurance agent multiple times. It felt like he was...
First Things First
It was with a bit of surprise that I realized that my last newsletter went out over a month ago. As I mentioned in my last email, I have...
No Map
For the past couple of months, I have been working on a business project that has nothing to do with marketing consulting. Based on...
Mixed Messages
Growing up, my dad gave blood regularly. He has AB- blood type, which less than 1% of the population has, and it is the universal plasma...
Letting Your Guard Down
At dinner this week, the topic of persuasive essays came up. My 12-year-old has to write one for English class and he shared that he had...
The Little Differences That Matter
When my oldest son, Zach, was three years old, we were grocery shopping together. I asked him what vegetable he would like to have with...
Owning Your Expertise
This month, I was reminded how important it is to own my expertise in generating leads. For the past three months, we have been running a...
Too Close to See It
Five or six years ago, I really started down this road of authenticity and understanding what are my unique gifts. One of the exercises I...
A Complete Lack of “Cool”
Growing up, I had a strong desire to be “cool” as do most kids. In school, I am not even sure I could define it, but it was clear who had...
Of course I can help...
When a prospect agreed to start working with me a couple of years ago, I was pretty excited. They were really nice people and would be my...
Word as Honor
In middle school, I was friends with a boy whose parents were divorced and he lived with just his mom, who worked evenings. He invited me...
What My Dog Taught Me About Failure
Our younger dog, Sasha, is a 70-lb. German Shepherd. We got her when she was 3 months old, and she has always wanted to please. She is...
Did I Really Know Him?
When I was in college, my maternal grandfather passed away. While he was not great with kids, I did spend quite a bit of time with him....
When the End is Just the Beginning
In 2004, I was decided to close down my web design business. It had been a failure, and at the time, it really felt like the end. The end...
Out of My Mind
Most evenings, my family spends time reading together. We started the practice nearly 10 years ago, and it is an important collective...
