Two weeks ago, I had the opportunity to attend a workshop with other entrepreneurs. Most were technology or engineering people. And they had created some very innovative new products and services.

The interesting thing was I was the only marketing person in the room. An...

Last week, I had a call with my marketing mastermind group. They are all sharp marketers. However, there was a big contrast in how two members were figuring out how to reach new markets.

The first talked about his analysis of the market. He was looking at which particul...

Last Monday, my younger son told me that he did not want to go to ballet class. This was surprising to me, since he really loves ballet.

So, I started asking him questions about it. While the first answers were “I don’t know” and “I just don’t feel like going, today” (h...