Blog | Factor Four Consulting

The Right Pond

Planning or Testing?

Being Heard

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The Right Pond

Two weeks ago, I had the opportunity to attend a workshop with other entrepreneurs. Most were technology or engineering people. And they ...

Planning or Testing?

Last week, I had a call with my marketing mastermind group. They are all sharp marketers. However, there was a big contrast in how two me...

Being Heard

Last Monday, my younger son told me that he did not want to go to ballet class. This was surprising to me, since he really loves ballet. ...

Hiding in Plain Site

A couple of months ago, a prospect contacted me about his carpet cleaning business that he wanted to grow. We had initially met when he c...

Build for Longevity

During our recent family trip to Peru, we saw a lot of Inca ruins. From Machu Picchu to less well-known sites, what impressed me the most...

Being “Everywhere”

Over the past couple of months, I have run into the same business-to-business insurance agent multiple times. It felt like he was everywh...

First Things First

It was with a bit of surprise that I realized that my last newsletter went out over a month ago. As I mentioned in my last email, I have ...

No Map

For the past couple of months, I have been working on a business project that has nothing to do with marketing consulting. Based on resea...

Mixed Messages

Growing up, my dad gave blood regularly. He has AB- blood type, which less than 1% of the population has, and it is the universal plasma ...

Letting Your Guard Down

At dinner this week, the topic of persuasive essays came up. My 12-year-old has to write one for English class and he shared that he had ...

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