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The Right Pond

Two weeks ago, I had the opportunity to attend a workshop with other entrepreneurs. Most were technology or engineering people. And they had created some very innovative new products and services.

The interesting thing was I was the only marketing person in the room. And many of them were dealing with marketing problems. For example, I was able to help one entrepreneur to reframe how he talked about his service to increase his credibility - what he offered initially sounded too good to be true.

For another, they were spending over $1000 per month on Google Adwords and had not generated any customers from it, even though they do extremely well selling their product at trade shows and conferences. So, we walked through their campaigns and identified what was missing. They have signed on to be a client.

And there were others who were happy to get the input of a marketing person. So, I initiated a monthly call with this group where we can share expertise. It certainly seemed like a great opportunity to be the marketing expert for these up-and-coming companies.

This experience reminded me how much easier it is to find people to help when you are fishing in the right pond. And it is even better when you are the only one who does what you do in the group.

Who could really use your help, but does not even know they need it? Where might you find a gathering of these people (in the real world or online)? These can be hard questions to answer, but when you do, you can start fishing in the right pond.

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