This January, I am doing an online 30-day personal development program. One of the first things we addressed was health and fitness. The...

A few days ago, I heard an advertisement for bail bonds on the radio. While I am not sure what radio station I was listening to at the...

Next week, two of my nephews have birthdays. They live in Kentucky, so we do not get to see them too often. That makes me want to get...

Last Friday, we went to the U2 concert at Qualcomm Stadium. And as my wife said, “We are the demographic.” Most of of the concert goers...

Last week, I was talking with a prospective client about their marketing efforts. They offer a service targeted at business executives....

These past 12 days in Germany, we experienced a lot: castles, museums, towns that had not changed much since the 1500s, and visiting with...

On Sunday, I arrived in Germany with my family. This is my fourth trip to Germany, including a 3-month internship in 1991 (while I was...

I just got off the phone with a prospect. This was the second time we had talked, and I knew from the start that she was unlikely to...

If you have kids who will be heading to college soon and you are interviewing financial planners, which response would be more appealing...

In the internet age, it is easy to get caught up in wanting to the do the latest and greatest thing for marketing. Compared with...

For the last five days, my family was in Pennsylvania to visit my wife’s parents and her brother’s family. The thing that really struck...

A client recently engaged us to help with their online marketing. As part of that process, I reviewed their Google Adwords account and...

Do you find it hard to reach the right audience for what you offer? It is critical to successful marketing, because putting a great offer...