What’s Your Motivation?
This January, I am doing an online 30-day personal development program. One of the first things we addressed was health and fitness. The...
Drive-By Advertising
A few days ago, I heard an advertisement for bail bonds on the radio. While I am not sure what radio station I was listening to at the...
Finding the perfect gift
Next week, two of my nephews have birthdays. They live in Kentucky, so we do not get to see them too often. That makes me want to get...
I Still Haven’t Found What I Am Looking For
Last Friday, we went to the U2 concert at Qualcomm Stadium. And as my wife said, “We are the demographic.” Most of of the concert goers...
The best place to find a new client
Last week, I was talking with a prospective client about their marketing efforts. They offer a service targeted at business executives....
Lost in Translation
These past 12 days in Germany, we experienced a lot: castles, museums, towns that had not changed much since the 1500s, and visiting with...
Traveling Like a Local
On Sunday, I arrived in Germany with my family. This is my fourth trip to Germany, including a 3-month internship in 1991 (while I was...
Fitting the Right Pieces Together
I just got off the phone with a prospect. This was the second time we had talked, and I knew from the start that she was unlikely to...
Why Being Different is an Advantage
If you have kids who will be heading to college soon and you are interviewing financial planners, which response would be more appealing...
The (Boring) Killer App
In the internet age, it is easy to get caught up in wanting to the do the latest and greatest thing for marketing. Compared with...
A Different Point of View
For the last five days, my family was in Pennsylvania to visit my wife’s parents and her brother’s family. The thing that really struck...
A Mismatched Message
A client recently engaged us to help with their online marketing. As part of that process, I reviewed their Google Adwords account and...
New Ways to Reach the Right Audience
Do you find it hard to reach the right audience for what you offer? It is critical to successful marketing, because putting a great offer...
