

Small changes lead to big results
Beginning last June, I started exercising every morning. It started with some back-specific exercises because I had been having challenges with my back. Once my back was feeling better regularly, I added on some pushups, squats, lunges and stretches. Recently, I started doing Tai Chi and weight lifting.
Each has helped increase my strength, endurance and flexibility, and I am feeling much healthier than when I started. And it never seemed like a big change, it was just inc


In the spirit of giving...
As a child, I liked getting gifts as much as the next kid. However, one of my most memorable Christmases was the year that I had made enough money to buy gifts for my family. At the age of 14, I realized how much fun it is to give to others.
As professionals and business owners, we can sometimes get caught up in growing our businesses and increasing our income. I know I sometimes do. Yet, at this time of year when we focus on giving, it is good to remember that the best fe


Play to your strengths
During a mastermind call with other business owners and marketing professionals, we got on the topic (as we often do) of lead generation. Craig, who has one of the most successful businesses in the group, was giving Kevin some advice on how to generate more leads through LinkedIn.
He reaches out to them via a customized connection request. For those who connect, he follows up with a message to schedule a phone call. And this has been successful for Craig. The problem was th


Are you chasing off clients?
Most of us think we are not chasing off clients, but sometimes it is worth reviewing your sales process. Earlier this week, I went in to open a new business account at the San Diego County Credit Union.
As Factor Four Consulting is set up as an S Corporation, I took in the paperwork from the state and IRS to show we are registered and have the requisite ID numbers. Now the reason I have an S Corp. vs. a C Corp. is that there are a lot less reporting requirements and as I am