Selling the Intangible vs. a Defined Process
A few months ago, we had a landscape designer come to our home and give us an estimate. He had good reviews and was focused on a...
Keeping Prospects in Your Universe
Are most of your prospects ready to buy when you first meet them? Unless you offer something that people only think of when there is a...
Sharing Your Passion
This past weekend, we were in Valle de Guadalupe. It is a lovely wine area in Baja where fantastic restaurants are also springing up. We...
Admitting you need help...
After 8 years in business and many iterations of my marketing message, it finally occurred to me that I needed some marketing help. Yes,...