The wrong approach to marketing
Until you become large enough to hire a business development professional, one of the biggest challenges that service providers face is keeping a consistent flow of new business. The reason is obvious.
When you are busy doing work for clients, you do not spend much time looking for new business. And when you don’t have any business or you know it is ending soon, you are out desperately looking for new business. You start all kinds of new marketing activities only to stop th