The wrong approach to marketing
Until you become large enough to hire a business development professional, one of the biggest challenges that service providers face is...
Ignoring Bright Shiny Objects
When business owners want to meet, they typically want to talk about tactics: Can Instagram work for a service business? Would Google...
The Power of Habit
Are you aware of your habits? While I have been growing more aware of my habits for some time, after reading Charles Duhigg’s book The...
Knowing Where to Start
When most people look at generating more leads, they start from the wrong end of the equation. They tend to start with: “What can I do to...
Confidence is a Numbers Game
In talking with a business owner on Monday, he shared that he had just lost a long-time client. While this did not break his business by...