Last week, I had a conversation with a prospect that gets most of her new business through referral partners. Her challenge was that she does not have enough time in the day to have personal contact with enough referral partners, so she was interested in online advertising. While online advertising can be a great vehicle for leads, it was not the right next step for her, because she had not built a system for generating more referrals from her referral partners. This is a com

In the past two weeks, three prospects have contacted me. That is a lot for me as I do not do much marketing other than networking. However, even a small amount of effort can result in new leads when people understand what you do. All three prospects came to me via referrals, and they are all a good fit with the services we provide. Why is that? Because they really understand what we do: generate leads for service businesses, primarily through Google Adwords. It is clear eno