

Knowing Where to Focus
One of the most important aspects of being an expert is knowing what to focus on. For example, we hired an excellent dog trainer a few months ago. Now, I grew up with dogs all of my life and there are only a couple of years in the past 45 that I have not had a dog, and often more than one at a time. So, I know quite a bit about dogs. However, the dog trainer was at our home for less than 20 minutes and he pointed out three things we were doing wrong with our German shepherd t


The wrong approach to marketing
Until you become large enough to hire a business development professional, one of the biggest challenges that service providers face is keeping a consistent flow of new business. The reason is obvious.
When you are busy doing work for clients, you do not spend much time looking for new business. And when you don’t have any business or you know it is ending soon, you are out desperately looking for new business. You start all kinds of new marketing activities only to stop th