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Marketing Consistently
Too many businesses practice random acts of marketing. They hear that Facebook advertising is working well for a business owner they know, so they try it. When that fails (which it often does, because they do not understand why it worked for another business), they move on to a new tactic without ever having a strategy behind their actions. That makes it difficult to be consistent.
If you have a marketing plan in place, and clear reasons why you are taking specific actions,