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First Things First

It was with a bit of surprise that I realized that my last newsletter went out over a month ago. As I mentioned in my last email, I have been engrossed in a new project. However, that is not a good reason to let an important piece of marketing fall behind.

Like many service providers, I typically take care of client needs first. That is my nature and why I became a service provider. I like helping others succeed. Client newsletters have continued to go out consistently over the past couple of months, even though mine did not.

Yet, I am doing future clients a disservice by letting my marketing fall behind. If I don’t remain consistent in my marketing, I am not getting my message out and letting people know how I could help them grow their businesses. And even worse, I could start losing clients without having anyone to replace them such that I would have to close Factor Four.

Are you guilty of focusing too much on current clients at the expense of getting new ones? It is a common problem, but one that you should fix ASAP. If you cannot stay in business, then you are not going to be able to help current and future clients. You owe it to your clients to make sure you are working on developing new business.

So, expect to see my newsletter on a weekly basis again. And if you would like to have a conversation around how you could generate a consistent flow of new leads, just contact us to schedule a time to talk.

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