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No Map

For the past couple of months, I have been working on a business project that has nothing to do with marketing consulting. Based on research out of my wife’s lab at UCSD, we have created a company to commercialize the gamified training that can improve attention and focus in children with autism and ADHD ( This project really excites me because of the number of children it can help... it is also harder than I expected.

While I have run Factor Four for 10 years and been involved in several start-ups, there is a lot of new territory for me. This includes raising capital, developing financial models, creating product roadmaps, and applying for SBIR grants. Because most of this is new to me, I don’t have a mental map of where I am going or the best path to get there.

That is why I am very happy to have guides. We have one advisor who has a business similar to ours, but not a direct competitor. Also, we have been accepted into the CONNECT Springboard program that helps businesses put together a credible business plan, so we can raise money. Since I have no map, I am reliant on our guides to help me figure out a path.

This is exactly what I do for clients who want to generate more leads. Yes, they may be experts in college planning, software development or organic landscaping, but they don’t have a map for how to generate a consistent flow of qualified leads.

Whenever you are entering new territory, it is extremely valuable to have a map or guide to figure out where you are going. If you would like a guide to help you figure out how to get a consistent flow of new leads, we would be happy to help. Just contact me to schedule a time.

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