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December 20, 2017

One of the best ways for service professionals to stay in front of prospects and demonstrate their expertise is through a newsletter or video series. I get a newsletter from a carpet cleaner that I often read because it has great tips on how to clean up spills (e.g. wi...

September 13, 2017

When you think of BMW, what do you think of as their slogan? While we have only owned one BMW about 10 years ago (and my wife mostly drove it), I immediately think of “The Ultimate Driving Machine.” They used that slogan for 34 years.

In 2013, they changed it. Do you kn...

July 26, 2017

In the internet age, it is easy to get caught up in wanting to the do the latest and greatest thing for marketing. Compared with Instagram, Pinterest, and Facebook, an email newsletter can seem so old fashioned. However, it remains a powerful way to reach potential cus...

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