Copyright ©2018 Factor Four Consulting

Factor Four Consulting, Inc

5413 Burford St.

San Diego, CA 92111

tel: 858-220-0202

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Recent Posts

December 8, 2017

A few days ago, I heard an advertisement for bail bonds on the radio. While I am not sure what radio station I was listening to at the time, I would expect that only a very small percent of people listening were in need of bail bonds or would be at some point in the ne...

November 9, 2017

In the past two weeks, three prospects have contacted me. That is a lot for me as I do not do much marketing other than networking. However, even a small amount of effort can result in new leads when people understand what you do.

All three prospects came to me via refe...

October 25, 2017

Next week, two of my nephews have birthdays. They live in Kentucky, so we do not get to see them too often. That makes me want to get them something special, while at the same time, I do not really have a lot of insight into their current interests or wants.

What should...

September 6, 2017

While getting marketing projects started is important, it is equally important to know when to quit. And that is a place where many business people have a challenge. They get emotionally involved with their marketing efforts and are reluctant to stop them, even if they...