Copyright ©2018 Factor Four Consulting

Factor Four Consulting, Inc

5413 Burford St.

San Diego, CA 92111

tel: 858-220-0202

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Recent Posts

January 10, 2018

This past Sunday was my older son’s 15th birthday. The card he got from his one aunt and uncle said something to the effect that he is smart, thoughtful, and funny. And he certainly is. He typically makes us very proud when he is in public.

At home, he can also be diffi...

December 8, 2017

A few days ago, I heard an advertisement for bail bonds on the radio. While I am not sure what radio station I was listening to at the time, I would expect that only a very small percent of people listening were in need of bail bonds or would be at some point in the ne...

September 13, 2017

When you think of BMW, what do you think of as their slogan? While we have only owned one BMW about 10 years ago (and my wife mostly drove it), I immediately think of “The Ultimate Driving Machine.” They used that slogan for 34 years.

In 2013, they changed it. Do you kn...

September 6, 2017

While getting marketing projects started is important, it is equally important to know when to quit. And that is a place where many business people have a challenge. They get emotionally involved with their marketing efforts and are reluctant to stop them, even if they...