Copyright ©2018 Factor Four Consulting

Factor Four Consulting, Inc

5413 Burford St.

San Diego, CA 92111

tel: 858-220-0202

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Recent Posts

September 20, 2017

Last week, I was talking with a prospective client about their marketing efforts. They offer a service targeted at business executives. And they assured me that they had LinkedIn, Facebook and Twitter covered.

My question was why were they putting effort into social med...

August 11, 2017

Do you know how much a new client is worth to you? When meeting with prospective clients, one of the first questions I ask is “How much would you pay for a new client?” And it is a question a lot of businesses have a challenge answering.

Why is it important to know how...

June 14, 2017

Do you find it hard to reach the right audience for what you offer? It is critical to successful marketing, because putting a great offer in front of the wrong audience is not going to get you new clients.

Here are three fairly new ways to reach the audiences you want t...

May 24, 2017

A week or so ago, I was talking with my 11-year-old son about what I was learning in The Plant Paradox. It has a pretty extensive description of the ways our food production industry and personal care products are having a negative impact on our health. He was very int...

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