How the Internet Has Changed the Game for Service Providers
The internet has fundamentally changed the way we buy most products. A little site called Amazon.com has become one of the world’s...
Cutting Through the Clutter
According to market research firm Yankelovich, we are exposed to upwards of 5,000 ad messages a day (up from about 500 in the 1970s)....
5 Deadly Sins of SEO
Most small business owner expect that their web site designer understands and applies the basics of search engine optimization (SEO)....
How Much is a New Customer Worth?
In a recent discussion with a client, we were talking about potential marketing campaigns to consider. And that brought us to the topic...
5 Ways to Find New Clients
Some clients and people in my network have asked me how I find new clients, so I though I would share it in a blog post. In order to...
How is Your Business Different?
How would you answer the question: “How is your business different?” If your answer involves “better customer service” or “we treat our...