Drive-By Advertising
A few days ago, I heard an advertisement for bail bonds on the radio. While I am not sure what radio station I was listening to at the...
Understanding What You Do
In the past two weeks, three prospects have contacted me. That is a lot for me as I do not do much marketing other than networking....
Finding the perfect gift
Next week, two of my nephews have birthdays. They live in Kentucky, so we do not get to see them too often. That makes me want to get...
Knowing When to Quit
While getting marketing projects started is important, it is equally important to know when to quit. And that is a place where many...
Fitting the Right Pieces Together
I just got off the phone with a prospect. This was the second time we had talked, and I knew from the start that she was unlikely to...
When We Lack Expertise
Earlier this week, I was talking with a friend, who is an expert in pay-per-click advertising. He is trying his hand at selling products...
Finding your “magic bullet”
A lot of business people I meet are looking for the “magic bullet” that will change their business. They want to find the one social...
The Problem with Marketing Automation
If you listen to the messages from most marketing automation companies (from email automation to optimizing pay-per-click results), you...
