In the past two weeks, three prospects have contacted me. That is a lot for me as I do not do much marketing other than networking. However, even a small amount of effort can result in new leads when people understand what you do. All three prospects came to me via referrals, and they are all a good fit with the services we provide. Why is that? Because they really understand what we do: generate leads for service businesses, primarily through Google Adwords. It is clear eno

My son, Zach, had a heartbreaker of a soccer game this weekend. They lost 2-1 with the winning goal in the last two minutes of the game. Even with the loss, it was one of the best games I have seen my son play. He really owns his role as defender. Over the past couple of years, his coaches tried him as a forward because he was fast. He did OK, but he did not have that burning desire to score. Then, it was the midfield because he is big and is smart about making plays. However

Last Friday, we went to the U2 concert at Qualcomm Stadium. And as my wife said, “We are the demographic.” Most of of the concert goers were in their 40s or 50s, and some of them had children in tow like we did. We even ran into some old friends in the next section. The show was impressive. As we told our boys, you are unlikely to see a better live band than U2. It was quite a performance. However, I had one serious problem with the show: it was too loud. My wife even planned

If you have kids who will be heading to college soon and you are interviewing financial planners, which response would be more appealing when you ask “why should I work with you?” We provide great customer service and build a plan customized to your family. We help families find money for college without sacrificing their current lifestyles or reducing the amount of money they are putting into retirement. Clearly, most people would pick option #2. However, if you ask most ser