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September 27, 2017

Last Friday, we went to the U2 concert at Qualcomm Stadium. And as my wife said, “We are the demographic.” Most of of the concert goers were in their 40s or 50s, and some of them had children in tow like we did. We even ran into some old friends in the next section.

The...

September 20, 2017

Last week, I was talking with a prospective client about their marketing efforts. They offer a service targeted at business executives. And they assured me that they had LinkedIn, Facebook and Twitter covered.

My question was why were they putting effort into social med...

September 13, 2017

When you think of BMW, what do you think of as their slogan? While we have only owned one BMW about 10 years ago (and my wife mostly drove it), I immediately think of “The Ultimate Driving Machine.” They used that slogan for 34 years.

In 2013, they changed it. Do you kn...