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Recent Posts

September 28, 2016

Do you feel that what you do for clients is really different from your competitors? Many service providers I speak with do not feel they are really different. Or, they tell me they provide great service, which is like saying they are not different. ;)

And there are tw...

September 22, 2016

Last week, we sent out a newsletter for my client, Stephanie, who is a financial planner. It currently goes out to 295 prospects, clients and referral partners. From the one email last week, she had two people contact her to schedule initial meetings.

How does she get...

September 14, 2016

Last weekend, I was reading the second draft of a book by a College Planning Specialist. The book explains how to successfully plan for college as the costs of college continue to grow. And it is a fantastic book. However, it suffered from one big issue: information ov...

September 7, 2016

Is your marketing message clear? I commonly find two extremes when talking with service providers. Neither is ideal.

Some service providers tell you they are like everyone else: “I sell commercial real estate” or “I am a banker.”  

While this makes it clear what you...

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