The Right Pond
October 5, 2018
Planning or Testing?
August 9, 2018
July 24, 2018
Two weeks ago, I had the opportunity to attend a workshop with other entrepreneurs. Most were technology or engineering people. And they had created some very innovative new products and services.
The interesting thing was I was the only marketing person in the room. An...
Last week, I had a call with my marketing mastermind group. They are all sharp marketers. However, there was a big contrast in how two members were figuring out how to reach new markets.
The first talked about his analysis of the market. He was looking at which particul...
Last Monday, my younger son told me that he did not want to go to ballet class. This was surprising to me, since he really loves ballet.
So, I started asking him questions about it. While the first answers were “I don’t know” and “I just don’t feel like going, today” (h...
July 9, 2018
A couple of months ago, a prospect contacted me about his carpet cleaning business that he wanted to grow. We had initially met when he cleaned our carpets a couple of years ago.
He initially wanted a quote on using Google Adwords to find more clients. After looking at...