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The (Boring) Killer App
In the internet age, it is easy to get caught up in wanting to the do the latest and greatest thing for marketing. Compared with Instagram, Pinterest, and Facebook, an email newsletter can seem so old fashioned. However, it remains a powerful way to reach potential customers and referral partners. Even with the increasing use of social media, email remains the dominant online application. There are 4 times as many emails sent each day as posts, tweets, pins, etc. combined. Ne
