The (Boring) Killer App
In the internet age, it is easy to get caught up in wanting to the do the latest and greatest thing for marketing. Compared with...
A Different Point of View
For the last five days, my family was in Pennsylvania to visit my wife’s parents and her brother’s family. The thing that really struck...
A Mismatched Message
A client recently engaged us to help with their online marketing. As part of that process, I reviewed their Google Adwords account and...
The Freedom of Discipline
When I was younger, I thought of freedom as being able to do whatever you want. However, we always have to deal with the consequences of...