In the internet age, it is easy to get caught up in wanting to the do the latest and greatest thing for marketing. Compared with Instagram, Pinterest, and Facebook, an email newsletter can seem so old fashioned. However, it remains a powerful way to reach potential customers and referral partners. Even with the increasing use of social media, email remains the dominant online application. There are 4 times as many emails sent each day as posts, tweets, pins, etc. combined. Ne

For the last five days, my family was in Pennsylvania to visit my wife’s parents and her brother’s family. The thing that really struck me was how differently they approach the world. The most obvious example is with food. When I buy and prepare food for my family, I am constantly looking for the freshest, healthiest food (that tastes great) I can prepare. My brother-in-law’s family focuses on convenience. While I avoid buying pre-cooked chicken, that is a staple in their hou

A client recently engaged us to help with their online marketing. As part of that process, I reviewed their Google Adwords account and found that their ads did not really speak to their target audience. This explained why they were having trouble converting traffic into leads. Their message was very broad and their offering was very specific. It’s like advertising that you sell vegetables when all you are really selling are tomatoes. That meant that many of the people coming

When I was younger, I thought of freedom as being able to do whatever you want. However, we always have to deal with the consequences of our choices. That is how I learned that discipline actually provides freedom when applied properly. One of my clients, who is having his best year ever, shared with me how great it is to have choices about how to run the business when cash flow is not the driving factor. How did they get this freedom? They developed a marketing system, with