Every Tuesday at 2pm, I have a little reminder that goes off. It is reminding me to write this blog. Sometimes I get it done earlier if I find inspiration. However, it frequently comes down to this time. When I used to write a blog once a month, I did not have it on my calendar. It was just something I knew I needed to do. However, that made it easier to let it go and one month often stretched into two or more. Since I committed to this weekly blog, I have only missed one wee
Most of the service providers I know always put their clients first. It seems to be a natural fit for the type of person who becomes a service provider (including myself). However, when you focus on always putting clients first, that means that you do not do the things you need to for your business. This month, I have been working on my sales process with Jack Kelly, a sales performance coach. Here is the big thing I have figured out : I have not focused enough on finding cli
Do you find it hard to reach the right audience for what you offer? It is critical to successful marketing, because putting a great offer in front of the wrong audience is not going to get you new clients. Here are three fairly new ways to reach the audiences you want to reach. Reaching the Right Decision Makers If you are looking to reach specific decision makers in an organization for a one-on-one conversation, there is no tool more powerful than LinkedIn’s Sales Navigator.
Earlier this week, I was talking with a friend, who is an expert in pay-per-click advertising. He is trying his hand at selling products on Amazon. He is purchasing products wholesale from China, shipping them to Amazon for fulfillment, and selling them through Amazon. While he is an expert in promoting products on Google and Amazon, he is new to the whole backend of sourcing and fulfilling products. He has found it challenging as he figures out what he does not know. After y