Knowing Where to Focus
One of the most important aspects of being an expert is knowing what to focus on. For example, we hired an excellent dog trainer a few...
“Sometimes, I wish I had not learned that”
A week or so ago, I was talking with my 11-year-old son about what I was learning in The Plant Paradox. It has a pretty extensive...
Finding your “magic bullet”
A lot of business people I meet are looking for the “magic bullet” that will change their business. They want to find the one social...
The Problem with Marketing Automation
If you listen to the messages from most marketing automation companies (from email automation to optimizing pay-per-click results), you...
Perfection is the Enemy of Progress
For the past several months, I have been wanting to upgrade the Factor Four website. As I have adjusted our marketing messaging over the...
