Explaining it in their words
Have you ever had the experience of asking someone what they do and at the end of their explanation, you are left wondering what they do? This happens because most people describe what they do from their own perspective. And for someone outside of your line of work, it can be unclear or confusing.
Personally, this has been something I have been working on for a while. With clients, it is easy to view what they do as an outsider. For myself, it has been much harder.
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