

Don’t Throw Away a Perfectly Good Lead
Earlier this week, I was looking to hire a handyman to fix a damaged fence and do a little exterior painting. The one I had used in the past was not available at this time, so I had to find someone different.
Over the past 5 years, I have talked with a couple of individuals and companies before I chose the one I worked with last time. However, I have never heard anything from any of those companies since I initially talked to them. So, I started the search from scratch to f


A Broken Lead Generation System
One of my clients needs to get folders printed for a lead generation project. So, I contacted a company I had found on a Google search that offered folders that meet our criteria. When I called, someone picked up the phone immediately and was able to help.
She listened to what we needed and made a good recommendation of what would be a good fit for us. After asking if I was on their website, she sent me to the page with this specific product that showed different colors, pr


Don’t be a One-Hit Wonder
Do you like listening to 80s hits? My boys really do, and they love to ask me details about the song. I am not sure whether it is fortunate or not, but I can typically tell them the name of the song and artist even if they are only one-hit wonders.
The funny thing is that I could probably not remember either the artist or title without actually hearing the song. If you ask me what are some songs I like from the 80s, the one-hit wonders are unlikely to come to mind (other th


The Joy of Losing Clients
Over the past two months, I have had three clients leave. Normally, losing clients would seem like a bad thing. And I will admit that there was a slight feeling of disappointment when each told me they would no longer need my services. However, it was a good thing in the sense that none of these clients were my ideal client.
Over the past several years, I have gotten clearer and clearer about the types of clients I can help and the ones that are the most fun to work with. T