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Are You “Really” Different?
Do you feel that what you do for clients is really different from your competitors? Many service providers I speak with do not feel they are really different. Or, they tell me they provide great service, which is like saying they are not different. ;)
And there are two ways to look at this. On the one hand, if you are a sales trainer, then at the end of the day, you are providing clients with sales training. And that is what all of your competitors are doing.
On the other
