

No One Should Have to Suffer from Bad Marketing
It’s everywhere around us: bad marketing. Companies advertising that they are just like their competitors. Businesses telling us that they specialize in 50+ things. Service providers who claim their main point of differentiation is superior service.
It does not have to be that way. With a little thought and effort, any business can improve its marketing. It will help the business be more successful and make the world a better place... at least from a marketer’s perspective