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The Only Marketing Goal that Matters
A business owner I was speaking with recently was expressing frustration at all of the things that are called “Marketing”. And it is true that everything from branding to lead generation to social media fall under the category of marketing.
The important thing I think that many business people (and even many marketers) forget is to focus on the goal of marketing. No matter what type of marketing you are doing, it should be with one goal: grow your business. As long as you k