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The Lie of 7 Touches
A business owner I was talking with the other day mentioned that it takes seven touches to get a sale, and that is the common wisdom on it. And while there may be research to back that up, it completely misses the point!
To get a sale, you need three things to come together. And that can happen after one touch (more than once I have gotten a new client via a referral that required just one interaction for them to say “yes”) or it may take 100 or more.
So what are the thr