While meeting with a potential client, the other day, I saw a common mistake I see among small business owners again and again. He was focused on advertising strategies while ignoring a great source of leads: referrals. And I am not talking about just asking for referrals. I am talking about building a system to regularly generate referrals. Why focus on referrals? They are the best and cheapest leads you can get. When someone refers a prospect to you, you already have a