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Measure Your Results
Can you afford to waste 50% or more of your marketing budget? Most small businesses cannot, yet very few have a way of measuring if their marketing efforts are working. Saying things like: “Business picked up while we ran that campaign” can be self-defeating. Sales may have increased because of a change in the marketplace and have nothing to do with your marketing campaign.
So, it is important to plan how you are going to measure any marketing efforts or advertising from t