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Unlocking Your Growth Potential
Does marketing feel like an expense or an investment for your business? If you immediately thought of it as an expense, then you are not applying Smart Marketing. And you are not alone.
Most small businesses, if they are spending any money on marketing, are wasting it by telling potential customers that they are just like all of their competitors. (And it is not just small businesses!) In most advertising, you could easily substitute the name of a direct competitor and pote