Are You Guilty of Occasional Marketing?
As entrepreneurs and busy professionals, we can get very busy with delivering our product or service. And when we are busy, we often neglect the marketing and business development that we know we should do. This leads to only doing occasional marketing. So, what is the harm in that?
Occasional Marketing creates three problems:
1) Problem of Timing
Unless you are a plumber offering to unclog a drain, rarely do potential clients buy from service providers the same day that