Having gone to the Wharton School of Business, many of my classmates went on to work with big companies after graduation. However, being a cog in a big company never had much of an appeal to me. I longed to work someplace where I could have a bigger impact. So over the past 20 years, I have worked for and consulted to nearly 100 small and midsize businesses. I even owned my own web design firm for a couple of years. And I have learned a lot of what works and what doesn't fo