In our professional lives, we often feel that we need to play a role... to be the professional we claim to be. And that is true to a degree. However, it can be taken too far. When we conform to the professional image too much, potential clients cannot tell us apart.
Whether it is the way you do business, or even your hobbies, sharing your passions with current and potential clients makes you more human to them. And as humans, we prefer to do business with people we know, li